It is always interesting to look back over the current year and to note the changes in consumer spending.
These figures are taken directly out of our sales reports for 2013 and 2014. They are generated by using Quicken.
Honeycomb has always been the top selling style of window covering in today’s market. Last year in 2013 honeycomb shades totaled 32.8% of our blind sales. This year honeycomb sales were 25.9% of our blind business.
Since we had an increase this year, that means that other areas have improved. A significant increase is noted in our roller shade business. That means you as a consumer have been purchasing various types of roller shades. They come in the mesh view fabrics and in interesting privacy fabrics. The new lift systems have removed the stigma of the crazy flapping roller shade letting loose in the middle of night.
The other area of increase is the Silhouette shade. This shade is the premier crème-dela-crème product of the industry. You get tiltability, sheer fabrics, and privacy which marks the versatility of this blind. Silhouette is about 70% more than a Duette with upgraded lift systems or twice as much as the basic honeycomb.
Sales in custom drapery, valance and cornice category have more than doubled.
This means that customers are now beginning to order higher-end products for their home.
We are looking forward to 2015.
Bill and Kim Olsen
Window Coverings, Floor Coverings in Mason County and Kitsap County…
Hunter Douglas – Silhouette, Duette, Pirouette, Luminette, Applause
Armstrong Flooring – StrataMax – Alterna
Karndean Luxury Vinyl
Kraus Commercial Carpet